Matilde Essentials campaign
by  Matilde Jewellery

Art direction for the photoshoot of the campaign Matilde Essentials. For this project
I chose to create hand made elements such as the paper garments that the models are
wearing and the custom shaped ice cubes. I created the moulds to shape the ice and
placed the jewellery inside of it. This caused the element to be dynamic... to be in
motion. The ice melted and the jewels were revealed. At the same time the object
itself was gaining new shapes, as time elapsed. This real live activity also triggered
that we were able to record time-lapse videos and see how the jewels were appearing.